Following stakeholder meetings and the development of a measurement plan designed to gain consensus on Kate Farms’ specific marketing analytics and tracking needs, Evolytics conducted a thorough audit of the existing analytics initiative.

United Scope is a U.S.-based provider of microscopes and related accessories sold mostly online to a diverse range of end markets. United Scope customers fall into the categories of family consumers—usually buying hobby-oriented microscopes as gifts for children—and educational institutions or bio-tech companies buying more advanced products for labs.

They engaged Evolytics to optimize marketing and IT efforts by providing greater visibility into their B2C and B2B audiences, drive more relevant